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Food Trucks on the Rise

food truckFood trucks are on the rise and will not slow down anytime soon! The food truck craze began around 2010 and has been creating a new trend since. Our society has a need for speed, but no longer desires the same old fast food which gives food trucks the opportunity to shine. Food trucks are no longer the small cart selling hot dogs and chips from a cart down the streets, but rather a restaurant on wheels. To differentiate themselves these food trucks are called “Gourmet Food Trucks” and sell anything from high end cupcakes to grandmas’ home cook style food. “Gourmet Food Trucks” owners are most of the time people who have dream of owning a restaurant but couldn’t due to finances. For less than 1/3 of the cost these chefs or entrepreneurs get the opportunity of owning their own restaurant on wheels! “Gourmet Food Trucks” are nothing short of a full commercial kitchen and the required sanitary checkups put people at ease to order food from the streets. “Gourmet Food Trucks” are most popular in New York and California.

Food truck

wrapped food truck

“Gourmet Food Trucks” can be found daily at the same locations or at organized events where people gather in what seems like a food fest! Dozen or more trucks of a variety of foods put on their best show to serve what can be hundreds of hungry people who are given the opportunity to sample various foods all in one place. “Gourmet Food Trucks” bring people from all walks of life together and give them the opportunity to sample food the way a restaurant couldn’t.

If you are looking to open a “Gourmet Food Truck”, here are some tips. Like any other business the first impression is crucial! Being in the food business and constantly on the road, the look of the truck is on top of the Must Do list. The 3 most important marketing strategies for a “Gourmet Food Trucks” are The Truck Wrap, social media, and food samples. Our eyes first fall in love the food and therefore the outside of the truck must look appetizing. Top Class can help you if you are looking for “Gourmet Food Truck” wrap, from the design to the completion of a full truck wrap. It is a fact that “Gourmet Food Trucks” rely on social mediums such as Facebook and Twitter to keep their fans up to date on their next location or event, so sign up for your free accounts now. Last but not least, samples. When first starting out and trying to build your fans base and loyal customers it is important to give out samples of your most unique item on your menu so that customers can get a taste of the quality of your food and become “regulars”.

“Gourmet Food Trucks” are here to stay in a society where high quality “fast food” is more than ever sought after. If you have not yet had a “Gourmet Food Truck” experience I advise you do so immediately and if you are thinking about starting a “Gourmet Food Truck” contact us at Top Class Signs and Printing to help you with all your marketing for your new and exciting venture.  www.topclassprinting.com



Food truck wrap

truck wrapping image

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