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The Marketing Power of Tradeshows

The year is coming to an end and it’s time to prepare your marketing plan for next year! This plan should include tradeshows you plan to exhibit at throughout the year. Our article below gives you facts about why you should not miss out on tradeshow exhibition in the upcoming year.

tradeshow-exhibits-and-displays-factsTradeshow facts:

Tradeshows are a great way to introduce new services or new products to clients and prospects.

45% of businesses participate in tradeshows to grow market share.

80% of exhibit attendees are either final decision makers or have direct influence on what products and services their company purchases.

50% want to see new products and services in the industry.

72% of show visitors say the show influenced their bying decision.

Of course like anything else first impressions are most important so when deciding to exhibit at a trade show make sure your branding and marketing materials are up to date and will make you shine!

If you need help with your tradeshow displays wheter it’s retractable banner stands or exhibit booths, full color printing such business cards, brochures, or logoed promo products, even custom table covers, we are here to service you.

Step and repeat backdrop

Red Carpet Walls - Step and Repeat Backdrop - Step and Repeat Banners - Step and Repeats - Step and Repeat Backdrop - Step and Repeat Walls

Red Carpet Walls – Step and Repeat Backdrop – Step and Repeat Banners – Step and Repeats – Step and Repeat Backdrop – Step and Repeat Walls

When a company has an event on their horizon, quite often a step and repeat banner will be needed to help accentuate whatever the event in commemoration. A client may be looking for a step and repeat backdrop for a media event like a press conference or a product launch. This is a great opportunity to build the brand awareness of a product or building the anticipation for an upcoming event.

The step and repeat banners also can provide sponsorship opportunities at any event. As a conference is going on, having a giant advertisement for your product or service can be a great opportunity to build and enhance your brand.

You can even create a backdrop for a red carpet event that will allow your marketing message to be viewed not only by all of the people in attendance at the event itself, but if a picture is taken of a celebrity or important person as they walk by a step and repeat banner then any time that picture is your message will also be seen.

Step and repeat banners are a great way to advertise your product or service at any public event.  A large conference, press conference, media event or any gathering that will draw attention provides the opportunity for these banners to your business.

Custom full color coroplast signs

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Custom full color coroplast signs can be used in many ways indoors and outdoors. Coroplast signs are every where, on the streets on the side of the road in the ground on H stakes, on fences used by contractors or developers to announce upcoming projects, as real estates signs, etc. In the attached project we used custom sized full color coroplast signs to create retail stores counter signs. http://ow.ly/i/N28H

Custom full color banners

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Custom full color banners are great for signage and cost effective. It can be cut in various shapes to be used for different needs such as carnivals signs/banners, street signs signs/banners, mall signs/banners, exposition signs/banners, retail stores signs/banners. Full color vinyl banners can be used in door and outdoor. http://ow.ly/i/N1Qb

Customer Tradeshow Project…Mealeo

Imprinted table cover in Doral, retractable banner stand in Doral, full color printing in Doral

Imprinted table cover in Doral, retractable banner stand in Doral, full color printing in Doral

Mealeo had a tradeshow coming soon and needed some advertisement done rather quickly, so they came to us for help.  We listen to what they needed and provided them with a quick and complete tradeshow package and they looked great at the exhibition.

The complete trade show package included a custom full color 33.5×79” retractable banner stand which comes with a carrying bag for convenient storage and traveling; a 6’ white polyester table throw with a 1 color imprint of their logo and slogan, and full color custom imprint round stickers for attendees to take with them.

Using a trade show package with a full color display, an imprinted table cover, and giveaways, Mealeo accomplished full branding at the show and looked very professional, leaving the exposition attendees with a very positive image of the company.

About Mealeo:

Mealeo makes ordering food online from your favorite restaurants & pizzerias easier, more fun, and more meaningful than ever before.

A meal for a meal. How it works: for every order placed through Mealeo, we donate one meal to a food bank near you. When you feed yourself through Mealeo, you help feed others too!

http://www.mealeo.com

If you would like us to help your company stand out at your next trade show or open house, contact us and someone at Top Class Signs and Printing will be happy to assist you. http://www.topclassprinting.com

 

Custom Full Color Feather Flags

sails or feather flags

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 Feather Flags are especially effective as multiples forming a dramatic visual of your brand, these items can be used inside at exhibitions and trade fairs to add height to shell schemes so your brand can be seen from afar, these special marketing flags come in a variety of different sizes from 8 feet to 14 feet high, there are a range of different bases to suit all locations from water and sand filled portable bases to spike bases to drive into the ground to cross bases for indoor spaces and under wheel forecourt bases for car forecourt displays.

Retail establishments are realizing the benefits of utilizing these Flags with valuable advertising space i.e. their own shop frontage, event companies are adding sponsorship branding and using feather flags to direct people, also sporting events are using these to indicate race start and finish locations and the locations of important area like first aid tents.

The portability and ease of set up and installation of Feather Flags is one of the keys to these Flags becoming so popular. Feather Flags are the latest, new alternative to conventional flags. Telescopic and portable they provide immediate impact. Feather Flags can be used for any display event such as forecourt display, exhibitions, festivals etc. When in multiples, feather flags can really be an eye-catching wonder to behold!

These Flags are an excellent temporary or permanent tool that can help promote an indoor or outdoor event. Kits can be supplied complete with carry bag so transporting them is easy. Also referred to as sail flags they are ideal for many display environments and unlike traditional flags don’t require wind to get your message across.

 Flutter or feather flags are also perfect for promoting special events. Since the graphics and texts printed in the flags are clearly apparent, the announcement of upcoming festivals, tournaments, concerts or other events are made even more dynamic and effective.

Custom Feather Flags are also great for showing team support in soccer games and other outdoor sports. Give your team a moral boost by waving those team colors and logos high up in the air.

Flutter flags are the new alternatives for advertising and promotions. It is attractive and can relay information more effectively to passersby thus, making it more popular with businesses.

Promote your store front or business with attention grader feather flags, also, great for RV’s, Sport Events, Fairs, Tailgating, and NASCAR.

If you are interested in feather flags for your company, brand, or event, Top Class Signs and Printing will be happy to assist you with your custom sail flags and all other aspect of your marketing needs. www.topclassprinting.com

Trade Show Booths Traffic Ideas

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The best trade show exhibitors are constantly on the lookout for new, creative trade show booth ideas that differentiate their exhibits from the competition and attract large numbers of booth visitors. The best way to find creative and new ideas is to attend show outside of your exhibit industry and see what others are doing. See which booth designs attendees react to the most and which promotional concepts attract the biggest crowd to their booth.

  • To engage customers and prospects who were unable to attend the trade show, record a video and post it on your website. The webcast can take the form of a live “news program” featuring staff members who share the latest news about the industry and your products. Or, you can show product demonstrations and feature interviews with booth visitors. You can easily create the video using your phone or camera to keep your budget low. Use a host such as YouTube and link it to your website.
  • A private conference area or room in the back of your booth area to talk one-on-one with highly interested prospects. Make sure the meeting area is well-lit and complete with sales materials, paper and writing instruments. Having refreshments in the mini-conference area is always a plus, ex. Coffee, water, cookies, etc. as well as imprinted giveaway bags filled with your company’s sales sheets and promotional items.
  • To make your display area stand out in the exhibition hall, use strong graphics and large signage. Consider using tall hanging display signs that extends over the booth area to help people locate and identify your booth. Unique hanging sign shapes also attract attention.
  • Have exhibitor’s staff wear the same company-branded uniforms that includes the organization’s name, logo and website. This sends a message that your team is professional and cohesive. Have a drawing to give away the same or similar company shirt with your logo each hour or day-part. This is an excellent way to collect leads information from high-opportunity prospects.
  • Have crowd attractions such as prize wheels in your display area to draw people in so your team can engage them in discussion about your products and services. Prize wheels can include coupons that can be used towards your services.
  • Online and social marketing opportunities such as webinars, blogs, online videos, Twitter and Facebook are great free resources to complement traditional marketing methods before, during and after the show.
  • Use digital photography at your booth to take photographs of visitors in front of a Step and Repeat banner display containing your company logo. Hand out flyers with your website information where they will be able to find their picture. People will have fun and love to get pictures of them taken. The traffic to your booth and website will be a powerful marketing tool long after the trade show is over.
  • Feature live product demonstrations to engage booth visitors and create awareness for your product and its distinctive advantages. People are visual and the interaction will help them remember you over the competition.
  • Have a trade show magician or booth entertainer to attract exhibit traffic. Event performers meet with exhibitors before the show and incorporate the client’s product information into their acts to help complement sales initiatives.
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