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Marketing and Printing Services in Miami

Marketing Schedule Templates 2016

Here is a marketing schedule you can use as reference for holidays ideas on when to mail, email, and send promotional products to clients and prospects.

You can use holidays celebration as a reason to reach to clients and prospects, here are some ideas:

  • Update your website colors to pink during breast cancer month in October to show your support.
  • Order some fun promotional products for “employees appreciation day” to say thank you.
  • Send clients and prospects greeting cards during the holidays.
  • Print sports related promotional products for tradeshow attendance during sports seasons.

There are so many ways to use holidays as a platform to reach out and stay in front of customers and potential customers.

 

5 Laws of Social Media Marketing

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There is no arguing that social media has completely changed the way that we operate in today’s world. Everything from reaching customers, to dating, keeping in touch with family and reading the news has all been impacted by this new form of social interaction. With hundreds of millions of people using social media every day, it is extremely difficult to stand out on any of these platforms. However, a strong social media presence is essential for any company to thrive in today’s market. Here are five steps to boost your company’s online exposure.

  1. Be Patient
    Social media is not an overnight achievement, it’s a process that will take time but will be worth it. Even if you feel you don’t have the time, make at least 30min daily to work on your social media presence. Some think that in 2015 social media is an option in business, if you are one of these people you are wrong. In a world of technology your clients and prospect are all connected to at least one form of social media and if you don’t stay connected with them online your competition will.
  2.  Listen and Interact
    You cannot open a social media account just for the sake of having it. There is nothing worst but for people to advertise their social media pages on their website and when clicked on to find it has not been updated for the past 2 years! So before creating an account make sure you are ready to schedule time to participate on your social accounts. After all it is called “SOCIAL media” which implies that you need to be social and interact with your followers. Social media is not only about posting but also replying and “talking” to your audience. Find your voice, be authentic and just socialize (in a professional manner of course).
  3. Share your Expertise
    Social media is the place to show your value as an expert in your field and shine. You should not only repost and share valuable content from others but most importantly share your expertise. The content should be related to your business as well as being helpful to your audience. By sharing valuable information your followers will want to share it with others and you will grow your online exposure.
  4. Be Consistent
    Consistency is key! You cannot be socially active once a year and disappear. You need to post a minimum of once a week and for certain channels such as Twitter that is too low. You have to create a post pattern that your followers can get behind and know when to expect to hear from you.
  5. The 80/20 Rule
    Your social media post should not be constant price information about your products, people will get turned off and move on. People are looking for value and fun, interesting content to either learn something or have a laugh. Make most of your posts valuable and only 1 out of 4 posts should be “sale” related. Put yourself in your audience’s shoes and how you would feel about being bombarded with “sales” posts from a company constantly.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Capucine Rismay
Top Class Signs and Printing
www.topclassprinting.com

The Marketing Power of Tradeshows

The year is coming to an end and it’s time to prepare your marketing plan for next year! This plan should include tradeshows you plan to exhibit at throughout the year. Our article below gives you facts about why you should not miss out on tradeshow exhibition in the upcoming year.

tradeshow-exhibits-and-displays-factsTradeshow facts:

Tradeshows are a great way to introduce new services or new products to clients and prospects.

45% of businesses participate in tradeshows to grow market share.

80% of exhibit attendees are either final decision makers or have direct influence on what products and services their company purchases.

50% want to see new products and services in the industry.

72% of show visitors say the show influenced their bying decision.

Of course like anything else first impressions are most important so when deciding to exhibit at a trade show make sure your branding and marketing materials are up to date and will make you shine!

If you need help with your tradeshow displays wheter it’s retractable banner stands or exhibit booths, full color printing such business cards, brochures, or logoed promo products, even custom table covers, we are here to service you.

Introducing Customize Packaging

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Showcase your brand with our premium quality Paper Board Boxes. These boxes are great for promotional gift or retail packaging, our boxes are composed of durable bright white stocks and finishes that are rarely found elsewhere in the packaging industry and at very competitive prices. The boxes come as low as 50qty (depending on the shape) in 14pt uncoated or 18 pt coated on 1 side. Choose from a variety of shapes and sizes to fit your packaging needs.
Suggested Uses:
  • Special promotions (product launches, merchandise samples, etc.)
  • Gifts Retail (apparel, accessories, etc.)
  • Presentations (company literature, price sheets, etc.)
  • Health & Beauty Packaging
Composed of durable, thick stock with high quality print and coatings, our Cube Boxes are perfect for promotional items, cosmetics and so much more.

  • Snap lock bottom
  • Straight tuck flap
  • Edge Lock
  • No glue required

The perfect choice for small promotional items, our Golf Ball Boxes can fit up to 3 golf balls and can easily be used to market anything similar in size. The boxes are composed of durable, thick stock with high-quality print and coatings.

  • Holds 3 golf balls
  • Two straight tuck flaps
  • Edge Lock
  • No Glue required

Great for sunglasses, jewelry and other promotional items, our Pillow Boxes are the perfect retail and gift packaging solution. These high quality curved boxes are composed of a durable stock that provides a sturdy casing for the enclosed items.

  • Edge Lock
  • Side Glue

Composed of durable stock with premium quality print and coatings, our Roll End Tuck Top Boxes are shipped flat, easy to assemble and are ideal for retail and promotional packaging. Use them for electronics, health & beauty products, clothing and promotional merchandise.

  • Self Tuck
  • No Glue required
  • Holds 4 Golf Ball Boxes

Sales Presentation Boxes make ideal promotional packages for letter-sized literature.

  • Top Flap Velcro closure
  • Tuck and Tongue bottom
  • Side Glue
  • Holds up to 9.75 x 11.5 sheets

Great for retail or gifts, our Wine Boxes offer an elegant, upscale presentation and have a variety of uses. High quality thick stocks make for a sturdy box that can be carried with the optional built-in handle.

  • Custom Tuck handle
  • Side Glue (Quantities 250 and over)
  • Side Tape (Quantities 200 and under)
  • Bottom Self Adhesive Strip

More styles and custom styles available, call us today to help you choose and design the perfect box to fit your promotions’ need.

http://www.topclassprinting.com

Screen printing Case Study

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