Hurricane Cups are great for summer branding giveaways!

Top Class Signs and Printing Mood Hurricane Cup Case Study

The 14oz Mood Hurricane cup changes colors when filled with ice cold liquids. This cup is fun and makes for a great giveaway to keep your branding fresh in the summer! It comes in 5 colors and is imprinted with your company’s logo.

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Cold Calling 101

Before cold calling

  1. Plan Ahead
    Who will you be calling? When will you be placing your calls? These are questions you should answer the day before you make the calls. I advise starting out by blocking out at least an hour every day for cold calls and sticking to that regular routine.
  1. Investigate Before You Call
    It may seem tedious, but doing homework on the person you’re calling will make a huge difference. This can be as simple as doing a Google search on the company or looking up the prospect on LinkedIn. Learn about your prospect’s business needs first, so you can more effectively tailor your pitch. “People don’t care about you, all they care about is what you can do for them.”
  1. Practice! Practice! Practice!
    I recommend recording your pitch and listening to it repeatedly, so you can spot problems and correct them. Also keep practicing until your main points become second nature. Make your cold call selection based upon how “hot” the leads are. If they’re streaming in from your web site ALWAYS make those calls first. For other leads on your list, call the most recently-harvested ones first.

4. Schedule
           Block out time to make your cold calls sales in the early morning or late afternoon, preferably on Thursday, but avoiding Fridays- specially Friday afternoon.

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Now that you are ready!

  1. Seek Out a Personal Connection
    Whether through online research or during the phone call itself, you should try to find a personal connection with your prospects.
  1. Get Information Before You Give It
    You should ask lots of questions during the call rather than immediately try to sell your product or service. Always write down information so you can get back to it later and use it to work the leads.
  1. Adapt
    Get focused on being effective when you cold call. Make sure you adapt your pitch based on the person you are calling  and the flow of the conversation.
  1. Keep Records
    Keep a record of your success rate. You may find that your industry or region differs. And consider your own rhythms: If   you’re a night person rather than a morning person, you may get a better response calling late afternoon than early morning. You want to keep records tracking who you called, when you called them and how many of those calls resulted in appointments. Measuring your progress will not only keep you organized, it will also give you a sense of accomplishment. While a call might not result in an immediate sale, you can always get something positive out of it even if it’s just more information about the company or person. Write it all down because it might prove useful if there’s an opportunity for a follow-up call.
  1. Persistence!
    Don’t give up! Sales reps need to make between six to nine phone calls before they stop. Sadly, the majority of sales reps out there are only making one to two calls per lead before calling it quits. The contact ratio is between 10 and 11 percent, with that in mind the sales rep who is making only one or two calls is only going to reach 10 to 20 percent of the leads.

Timing is everything with cold call sales

Dr. James Oldroyd from the Kellogg School of Management recently examined the electronic logs of more than a million cold calls, made by thousands of sales professionals inside around 50 companies. He then applied statistical measurements to extract patterns of success and failure.

In the study, Thursday was the best day to contact a lead in order to qualify that lead. Contrary to traditional thinking with cold call sales, Tuesday and Wednesday ranked second and third, respectively. Thursday was almost 20% better than Friday, which was the worst day of all. Apparently B2B prospects are easier to reach on Thursday, and more willing to talk, because the week is winding down and they tend to be more relaxed.

Best time of day for cold call sales?

4 to 6pm is the best time to call to make contact with a lead (by 114% over the worst time block). 8-9am and 4-5pm are the best times to call to qualify a lead (by 164% better 1-2pm, the worst time of the day). 4-5pm is the best time to contact a lead to qualify over 11-12am by 109%).

Bonus: Phone Number Matters
Try not to call from a 1-800 or a blocked number to increase your chances of your call being answered or returned.

Capucine Rismay
http://www.topclassprinting.com

Top Class Signs and Printing now offers Letterpress Printing!

Letterpress printing is a technique of relief printing using a printing press, a process by which many copies are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. Letterpress printing was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. Letterpress printing remained the primary way to print and distribute information until the twentieth century, when offset printing was developed, which largely supplanted its role in printing books and newspapers.

Top-Class-Signs-and-Printing-letterpress-printing-Doral Top-Class-Signs-and-Printing-letterpress-printing-Miami

For decades letterpress has been a dying craft at the hands of new technologies but now it is has somewhat risen back to life and Top Class Signs and Printing is happy to be able to offer you this great “art”.

So what is the difference between our new technologies of offset printing, digital printing, and letterpress printing? Well offset and digital printing and modernized way of printing where the machine is automated to do the work for you at a much faster and cost effective way. Letterpress printing is a craft, an art, and a very manual process.

When printing on a letterpress machine you first have to create a plate with is the set up for your design. The plate is then set on the press and the machine needs to be calibrated to adjust appropriately to the current job. If a job has multiple colors, multiple plates and set up time is needed.

The main differences are that letterpress printing allows you to printing on a wider and thicker variety of paper stocks and allows for PMS color matches. Letterpress printing gives a more elegant look to a print which makes it great for custom wedding invitations, gala invitations, birthday invitations, any invitations, announcements, but also high end business cards.

Due to the process and labor intense requirement of letterpress printing is it more expensive them offset printing and digital printing, but it does not matter as they serve two different purpose.

Top Class Signs and Printing is happy to now offer you this great craft of letterpress printing in Miami and letterpress printing in Doral, but also nationwide. We are in the process of setting up samples we will keep you updated and look forward to help you with all your letterpress printing soon!

New-letterpress-machine-Top-Class-Signs-and-Printing-Miami

www.topclassprinting.com

Order your Custom Mother’s Day Canvas today….Starting at $37 only!

Top-Class-Sign-And-Printing-Mothers-Days-Canvas-2015-2

This Mother’s Day show your mom how much you care with a custom canvas print of your family or yourself.
Starting at only $37.00 you can give a meaningful, personnalized gift that will make sure to melt any mom’s heart!

Standard
8×10” $37
11×14” $42
16×20” $53
18×24” $68
18×36” $82
Parasonic
8×24” $61
12×36” $84
Square
8×8” $36
16×16” $51
24×24” $72

Production time 7 days (All orders made by 5/1/2015 will be ready 5/8/2015)

www.topclassprinting.com

Wearables Have Star Power

Ellen DeGeneres knows the power of promotional products. The reigning queen of afternoon talk shows is known for gifting her celebrity guests with wacky, memorable, specially designed promotional items, such as a baby carrier bearing huge angel wings for Victoria’s Secret Model Miranda Kerr, complete with makeup and hair accessories.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres

But one of Ellen’s most popular giveaways is her branded male underwear, which she presents to male celebrity guests, sometimes on air, but more often in a gift bag for appearing on the show. A number of recipients, including country singer Tim McGraw and R&B singer/songwriter Jason Derulo have been caught wearing the skivvies in candid photos, the Ellen waistband visible above their low-slung jeans. She’s so well-known for the underwear giveaways that OneRepublic lead singer Ryan Tedder turned the tables on Ellen and gifted her on the show with a pair of undies bearing his band’s name on the waistband.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Tim McGraw

DeGeneres offers a wide variety of promotional items for sale on her website, too, including hoodies, socks, T-shirts, bags and many others. Smart marketers like Ellen know that branded apparel is a favorite with consumers across all segments. One promotional expert says that a reason for this is that when someone is wearing such a visible branded item, “it implies a deep level of acceptance and support for that brand.”

Celebrities aren’t the only ones who make use of branded apparel. Colleges and universities are one of the top markets for apparel today, says The Scarlet Marketeer’s Mary Ellen Sokalsi, citing admissions, bookstores, athletic wear, fraternities and sororities as prospective niches. “They either want hip, soft comfortable fashions, hardcore workout wear or spirit-boosting pride wear with a collegiate tone,” she says. “The fabrics, styling and imprint are all important. The synergy of the three can make or break a promotion.”

For example, Portland State University (PSU) wanted to build branding around a program, “Portland State of Mind” that celebrated events around the Portland community and on campus. So they contacted their promotional products partner who provided the school with T-shirts. The tees had a Portlandia style and feel, and were designed by PSU student artists, which included images of a campus food cart and the “Victor Viking” school mascot. The tees were sold online and on campus, and were advertised in the school’s alumni newsletter, that goes out to some 100,000 people.

The success of the first year’s program led to a new program called “Fearless” in which PSU students are encouraged to be fearless in their choice of academic pursuit and lifestyle. The new Fearless e-store gives the students the ability to customize their apparel to proclaim their choice. They could be a “Fearless Architect,” or a “Fearless Teacher” or “Fearless Fireman.” The Fearless program is supported online by YouTube videos produced by students that explain the programs and how to order the merchandise. Both programs have been very popular in terms of orders and visibility on campus.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Portland State University

Contact Top Class Signs and Printing to create a promotion for your company.
http://www.topclassprinting.com

May Celebrations May: National Hamburger

May Celebrations

Top Class Signs and Printing May Celebrations

May: National Hamburger Month

You might think that National hamburger month only works well for restaurants and pubs (which it does), however, anyone can run a fun promotion centered around beef patties. Eateries can feature daily or weekly burger specials and encourage repeat visits via a frequency program. And any company can hold an open house for vendors and clients with a variety of sliders as the main course. Top Class Sigs and Printing can help you find a plethora of brandable products like spatulas, aprons, sauces and grills.

May 5: Cinco de Mayo

Celebrated in Mexico on the anniversary of the Battle of Puebla in 1862, Cinco de Mayo is also celebrated in the States. An employee-appreciation party is a creative way to taste the foods and drinks of our neighbor to the South.

May 11-15: National Etiquette Week

Miss Manners would approve. This week is dedicated to teaching and reinforcing good behavior not only in social settings but in the business world as well. What a fantastic opportunity for businesses to launch a community outreach program and team up with a high school to mentor students. The initiative should include the life lessons that will help them post-graduation, through college and into the business world.

May 18-25: National Backyard Games Week

Ah, those fun days of youth running around the backyard playing all sorts of games such as kick the can, tag, dodgeball, hide and seek, etc. Having an employee picnic with the backyard games being the core will energize employees and foster creative thinking. Top Class Sigs and Printing can help you secure logoed T-shirts and caps for teams, as well as fun gifts like kickballs, Frisbees and more.

http://www.topclassprinting.com

Case Study: Branded Apparel Aids School In Fundraiser

 Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study 1

When the students at South Glens Falls High School reach their 28th straight hour of dancing for charity, one could imagine their energy drained and exhaustion setting in. In fact, it’s quite the opposite. The South High Marathon Dance builds to a crescendo of anticipation in its final hour. Announcements are made for how much money was raised, who raised the most and who won the event’s multiple raffles. The 800 students who danced all day and night create one final flourish with the Strut Your Stuff performance as their families cheer them on in the school’s packed gym.

For 38 years, the marathon dance has helped those in need, from paying for medical expenses to sending terminally-ill patients on dream vacations. On March 6-7 the students and supporting community raised $621,680, bringing their grand total to more than $4.82 million. It helps people like Nolan Jacox, a five-year-old with an autoimmune disease that causes him to produce too many white blood cells. As a result, he is allergic to most foods and must eat through a feeding tube.

The school works with a screen printer/embroiderer that prints multiple garments for the recipients, families, production crew, alumni, students and more, as well as a fundraiser design that, last year, rose over $7,000 through sales of hoodies and short- and long-sleeve tees. The back of the shirts feature the name of every person that benefited from the money raised through the dance. “The dance and these shirts have helped with the lives of so many people,” says Rob Chadwick, a father of two South High students.

Over 90% of the student population participates in the dance. A student committee chooses the causes to support and determines the costumes that will be worn at the dance. “The kids prepare for the dance throughout the year,” says Chadwick, who also works security for the dance. “They even practice special dances in their gym classes.” In this case, the power of dance is more than just a phrase.

Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study

http://www.topclassprinting.com

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