Archive

Posts Tagged ‘4×6 postcards’

Why do I need flyers or postcards for my business?

Flyers and postcards are a very inexpensive way to market your business and if you well done can be effective. Here is 9 ways you can use a flyer:

  1. Menu
    For restaurants a menu is a good way to advertise your business. It is an inexpensive mandatory printed material and makes a great “take out menu“. When printing your menu on a cardstock flyer it is all in the design, because you printed a cheap flyer doesn’t mean it has to look cheap! Save on the printing cost and hire a professional graphic designer (Top Class offers this service), visuals are very important in the food industry.

    Flyer-Menu

    Menu flyer

  2. Coupon
    A flyer makes a great coupon and if done properly will pay for itself with the new business it will bring in. Design the flyer to have an offer as well as all your contact information. The last thing you want to send out a great deal and the client or prospect have no idea where you are located or how to contact you. The offer could be a fixed number or a percentage off.

    full color coupon flyer

    Coupon flyer

  3. Product Information
    Use a full color flyer for product information which you can display in your store, use at tradeshows, leave at other locations, and/or distribute to clients and prospects. For a product information card images are very important as well as a good description of the product or service in order to be effective.

    product information flyer

    Product information flyer

  4. Invitations
    There is no more inexpensive way to print a full color invitation then a flyer. Invite customers and prospects to your locations as often as you can. Use the flyer to drop off in stores around your community and at your business to hand out to customers and future customers.

    invitation flyer

    Invitation flyer

  5. Opening a New Business
    You have taken a leap of faith and are now opening your business, congratulations! The only problem is that if no one else knows it is not very good. Create a “We are open” flyer to hand out to friends and people in the community; let as many people know about your new business!

    new business opening flyer

    New business opening flyer

  6. Postcard
    You can use a flyer as a full color postcard to mail to customers and prospects as often as you can. It is a very effective and affordable way to communicate to a group of people efficiently without breaking the bank. Of course this requires a budget for the mailing service as well.

    full color postcard

    Full color custom postcard

  7. Events
    You can print cheap flyers either for parties and nightclubs but also for corporate events. Whether you are having an open house, a block party, a charity event, a tradeshow, or any other event a full color printed flyer is a must. If it is also within your budget make sure you use advertise your events with a mailer as well.

    invitation flyer

    Invitation flyer

  8. Mailer
    Commercial printing allows you to send out cheap flyers as often as possible without much labor on your part. In our days it is just a matter of including a mailing label within the graphic design and voila! A mailer only requires you to work on the content of your flyer, take advantage of it.

    mailer flyer

    Mailer flyer

    full color postcard flyer

    Custom mailer postcard

  9. EDDM (Every Door Direct Mail)
    An EDDM is all in the design and most commercial printers can handle the service (Top Class offers this service). Use your Every Door Direct Mail to communicate specials, new products or new services and events to your community.

    Every Direct Door Mail flyer

    EDDM flyer

These are only nine ways to use a full color custom flyer, but there are so many more ideas and options. Just make sure to incorporate flyers in your marketing strategy as often as possible. Contact us for your future marketing needs.

Disclaimer: The images on this page are not owned by Top Class Signs and Printing and are used solely as a design example.

Capucine Rismay

Advertisements

Every Door Direct Mail for Your Business!

What is EDDM (Every Door Direct Mail)?

The Most Affordable Way to Send Direct Mail: Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it’s a great way to reach more customers, increase revenue, while still keeping costs down.

The new way to mail!

You don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood or another by just picking a targeted zip code. That’s the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding 17.5¢ per postcard for postage, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address. How EDDM functions is rather simple to understand and use. All you have to do is map out a target area and select a delivery route, prepare your marketing material and that’s it!

What are the key benefits of Every Door Direct Mail (EDDM)?

  • Small Business Price
    With EDDM you can mail your postcards and flyers for just 17.5¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
  • EDDM vs Direct Mail
    The main difference between EDDM and direct mail is that EDDM doesn’t require any preparation of mailing lists. While when using services of direct marketing, you literary need to have correct names and addresses of clients where you want your advertising material to be sent, EDDM makes the entire process much simpler as you don’t need to know any details about the people who you are trying to contact!
  • Deliver BIG Postcard Sizes
    The amazingly low price of 17.5¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines (which we discuss below), you can send larger postcards for big impact postcards that stand-out in your customers mailbox.
  • No Postage Permit Needed
    Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don’t need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of “circulars” that people are not always fond of.
  • No Mailing List Needed
    Instead of printing names and addresses, EDDM utilizes a “simplified addressing” format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
  • Short-Run Mailing Campaigns
    Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
  • Direct Mail Works For Your Business
    Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.

The specifics about Every Door Direct Mail

Before you start printing your promotional material, you need to be informed a little bit more about the three common EDDM mailer sizes – 6.25 x11 inches, 8.5 x11 inches, and 11 x17 inches.; no matter which size you choose the truth is that EDDM promotions will be able to reach out thousands of new clients from which at least a couple of hundreds of them will hopefully become your clients. Even though you can choose between flyers, catalogs, brochures, etc, the most popular type of advertising tool is an EDDM postcard and a direct mail flyer.

Before you start using this marketing program, you need to know that USPS has set basic EDDM requirements that will need to be met so that their program functions properly. For example, there are restrictions for the mailer pieces sizes, how many mailers you can send per day depending on the program you are using, how your mail piece should look, and many others.

The EDDM size chart defines the mail piece not to be smaller than 11 inches in length and also not to be smaller than 6 1/8 in width. Rest assure that at Top Class Signs and Printing we are aware of all specifications and can handle the process for you.

Top-Class-Signs-and-Printing-EDDM

Generate leads with Every Door Direct Mail

Every Door Direct Mail is a marketing service for small businesses from the US Postal Services. It helps entrepreneurs and business owners expand their business by sending out offers of direct mail to potential clients without requiring ink jetting, tabbing or mailing lists. The expenses are also low. This service can be effectively used for promoting your business in a local neighborhood, thus increasing the amount of leads, sales as well as revenues that are generated by your business. EDDM as a program is different from others as it is economical and simplifies the process of direct mailing. It allows you to target the local market and target your audiences conveniently at reduced rates.

EDDM can be used to deliver direct mails and advertising materials like full color flyers, full color brochures, full color postcards, open house events, realtor available properties, specials/sales and restaurant menus to certain particular local neighborhoods which are also called postal carrier routes. This service is one which does not require customers to purchase addresses or pay for printing their addresses or names on advertising materials. The USPS Letter Carrier puts a single offer on all mailboxes within the targeted locations which is economical for a small business owner and provides them with a cost efficient means for reaching out to a target audience.

Who is EDDM for?

EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer. And you can as well include coupons, store maps and many other useful marketing tools and information that can be of use to your potential clients.

EDDM is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.

This service is ideal for marketing:

  • Arts & theater organizations
  • Attorneys
  • Auto dealers
  • Banks & insurance agents
  • Community groups
  • Dry cleaners
  • Grocery stores
  • Real estate agents
  • Restaurants
  • …and all other local businesses

How does Every Door Direct Mail Work?

Select a Target Location: The best way to get started with an Every Door Direct Mail campaign is to locate an area in which you wish to market your services. Then contact a Top Class Signs and Printing customer service representative to help you enter the business address and zip code to show a map of your region. The map displays the postal routes or neighborhoods around your business that can be simply pointed and clicked to choose your area of distribution.

Get Counts: After choosing your targeted area, you receive an immediate count on the number of business or households that you have targeted. With this number, you learn how many flyers that is required for ordering.

Create your Flyer Design: Decide what you want to share with your audience; do you want your piece to be informative or do you want to send specials with coupons. Once you decide on your content a Top Class graphic designer can help you bring you EDDM to life!

Customer Tradeshow Project…Mealeo

Imprinted table cover in Doral, retractable banner stand in Doral, full color printing in Doral

Imprinted table cover in Doral, retractable banner stand in Doral, full color printing in Doral

Mealeo had a tradeshow coming soon and needed some advertisement done rather quickly, so they came to us for help.  We listen to what they needed and provided them with a quick and complete tradeshow package and they looked great at the exhibition.

The complete trade show package included a custom full color 33.5×79” retractable banner stand which comes with a carrying bag for convenient storage and traveling; a 6’ white polyester table throw with a 1 color imprint of their logo and slogan, and full color custom imprint round stickers for attendees to take with them.

Using a trade show package with a full color display, an imprinted table cover, and giveaways, Mealeo accomplished full branding at the show and looked very professional, leaving the exposition attendees with a very positive image of the company.

About Mealeo:

Mealeo makes ordering food online from your favorite restaurants & pizzerias easier, more fun, and more meaningful than ever before.

A meal for a meal. How it works: for every order placed through Mealeo, we donate one meal to a food bank near you. When you feed yourself through Mealeo, you help feed others too!

http://www.mealeo.com

If you would like us to help your company stand out at your next trade show or open house, contact us and someone at Top Class Signs and Printing will be happy to assist you. http://www.topclassprinting.com

 

Subway Carnival T-Shirts

St. Maarten Carnival this year took place April 19th to May 2nd, 2012. As tradition bands played Mass and companies sponsored. When Subway needed apparel, flyers, car magnets, and banners for their Teen Times Youth Band they sponsored, they came to us to get the job done in a rush, of course! The yellow, Gildan, T-shirts required a front and back imprint. The front imprint with the Subway logo was imprinted in 1 color and the back with the Teen Times Band logo was a 6 colors job. This was no problem as Top Class can imprint up to 8 screen print colors.
Subway also needed 4×6″ flyers which were printed on 14PT card stock with UV, full color 2 sides. The 12×18″ car magnets were simply white with the Subway logo and meant to withstand the outdoor. Of course no Carnival Band and Promotion would be complete without banners to hang on the trucks. Our banners are 13oz vinyl matte, with finishing and grommets.
Check out the pictures to see the final outcome 🙂

This slideshow requires JavaScript.

%d bloggers like this: