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Posts Tagged ‘Advertising’

Why do I need flyers or postcards for my business?

Flyers and postcards are a very inexpensive way to market your business and if you well done can be effective. Here is 9 ways you can use a flyer:

  1. Menu
    For restaurants a menu is a good way to advertise your business. It is an inexpensive mandatory printed material and makes a great “take out menu“. When printing your menu on a cardstock flyer it is all in the design, because you printed a cheap flyer doesn’t mean it has to look cheap! Save on the printing cost and hire a professional graphic designer (Top Class offers this service), visuals are very important in the food industry.

    Flyer-Menu

    Menu flyer

  2. Coupon
    A flyer makes a great coupon and if done properly will pay for itself with the new business it will bring in. Design the flyer to have an offer as well as all your contact information. The last thing you want to send out a great deal and the client or prospect have no idea where you are located or how to contact you. The offer could be a fixed number or a percentage off.

    full color coupon flyer

    Coupon flyer

  3. Product Information
    Use a full color flyer for product information which you can display in your store, use at tradeshows, leave at other locations, and/or distribute to clients and prospects. For a product information card images are very important as well as a good description of the product or service in order to be effective.

    product information flyer

    Product information flyer

  4. Invitations
    There is no more inexpensive way to print a full color invitation then a flyer. Invite customers and prospects to your locations as often as you can. Use the flyer to drop off in stores around your community and at your business to hand out to customers and future customers.

    invitation flyer

    Invitation flyer

  5. Opening a New Business
    You have taken a leap of faith and are now opening your business, congratulations! The only problem is that if no one else knows it is not very good. Create a “We are open” flyer to hand out to friends and people in the community; let as many people know about your new business!

    new business opening flyer

    New business opening flyer

  6. Postcard
    You can use a flyer as a full color postcard to mail to customers and prospects as often as you can. It is a very effective and affordable way to communicate to a group of people efficiently without breaking the bank. Of course this requires a budget for the mailing service as well.

    full color postcard

    Full color custom postcard

  7. Events
    You can print cheap flyers either for parties and nightclubs but also for corporate events. Whether you are having an open house, a block party, a charity event, a tradeshow, or any other event a full color printed flyer is a must. If it is also within your budget make sure you use advertise your events with a mailer as well.

    invitation flyer

    Invitation flyer

  8. Mailer
    Commercial printing allows you to send out cheap flyers as often as possible without much labor on your part. In our days it is just a matter of including a mailing label within the graphic design and voila! A mailer only requires you to work on the content of your flyer, take advantage of it.

    mailer flyer

    Mailer flyer

    full color postcard flyer

    Custom mailer postcard

  9. EDDM (Every Door Direct Mail)
    An EDDM is all in the design and most commercial printers can handle the service (Top Class offers this service). Use your Every Door Direct Mail to communicate specials, new products or new services and events to your community.

    Every Direct Door Mail flyer

    EDDM flyer

These are only nine ways to use a full color custom flyer, but there are so many more ideas and options. Just make sure to incorporate flyers in your marketing strategy as often as possible. Contact us for your future marketing needs.

Disclaimer: The images on this page are not owned by Top Class Signs and Printing and are used solely as a design example.

Capucine Rismay

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Hot New Product: Eraser Bracelet

Promotional-item-eraser-bracelet-back-to-school

These wearable erasers are great for schools, libraries, summer camps, or any fun promotion involving kids. Both the band and clasp are actual erasers whose colors can be mixed and matched. The 7 1/2″ band fits most wrists, but can be cut to make shorter if neccessary. Perfect for elementary and middle schools, kids and teachers will love to use these fun and functional Eraser Bracelets!

For more ideas check http://www.topclasspromo.com/

Capucine Rismay

Wearables Have Star Power

Ellen DeGeneres knows the power of promotional products. The reigning queen of afternoon talk shows is known for gifting her celebrity guests with wacky, memorable, specially designed promotional items, such as a baby carrier bearing huge angel wings for Victoria’s Secret Model Miranda Kerr, complete with makeup and hair accessories.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres

But one of Ellen’s most popular giveaways is her branded male underwear, which she presents to male celebrity guests, sometimes on air, but more often in a gift bag for appearing on the show. A number of recipients, including country singer Tim McGraw and R&B singer/songwriter Jason Derulo have been caught wearing the skivvies in candid photos, the Ellen waistband visible above their low-slung jeans. She’s so well-known for the underwear giveaways that OneRepublic lead singer Ryan Tedder turned the tables on Ellen and gifted her on the show with a pair of undies bearing his band’s name on the waistband.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Tim McGraw

DeGeneres offers a wide variety of promotional items for sale on her website, too, including hoodies, socks, T-shirts, bags and many others. Smart marketers like Ellen know that branded apparel is a favorite with consumers across all segments. One promotional expert says that a reason for this is that when someone is wearing such a visible branded item, “it implies a deep level of acceptance and support for that brand.”

Celebrities aren’t the only ones who make use of branded apparel. Colleges and universities are one of the top markets for apparel today, says The Scarlet Marketeer’s Mary Ellen Sokalsi, citing admissions, bookstores, athletic wear, fraternities and sororities as prospective niches. “They either want hip, soft comfortable fashions, hardcore workout wear or spirit-boosting pride wear with a collegiate tone,” she says. “The fabrics, styling and imprint are all important. The synergy of the three can make or break a promotion.”

For example, Portland State University (PSU) wanted to build branding around a program, “Portland State of Mind” that celebrated events around the Portland community and on campus. So they contacted their promotional products partner who provided the school with T-shirts. The tees had a Portlandia style and feel, and were designed by PSU student artists, which included images of a campus food cart and the “Victor Viking” school mascot. The tees were sold online and on campus, and were advertised in the school’s alumni newsletter, that goes out to some 100,000 people.

The success of the first year’s program led to a new program called “Fearless” in which PSU students are encouraged to be fearless in their choice of academic pursuit and lifestyle. The new Fearless e-store gives the students the ability to customize their apparel to proclaim their choice. They could be a “Fearless Architect,” or a “Fearless Teacher” or “Fearless Fireman.” The Fearless program is supported online by YouTube videos produced by students that explain the programs and how to order the merchandise. Both programs have been very popular in terms of orders and visibility on campus.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Portland State University

Contact Top Class Signs and Printing to create a promotion for your company.
http://www.topclassprinting.com

May Celebrations May: National Hamburger

May Celebrations

Top Class Signs and Printing May Celebrations

May: National Hamburger Month

You might think that National hamburger month only works well for restaurants and pubs (which it does), however, anyone can run a fun promotion centered around beef patties. Eateries can feature daily or weekly burger specials and encourage repeat visits via a frequency program. And any company can hold an open house for vendors and clients with a variety of sliders as the main course. Top Class Sigs and Printing can help you find a plethora of brandable products like spatulas, aprons, sauces and grills.

May 5: Cinco de Mayo

Celebrated in Mexico on the anniversary of the Battle of Puebla in 1862, Cinco de Mayo is also celebrated in the States. An employee-appreciation party is a creative way to taste the foods and drinks of our neighbor to the South.

May 11-15: National Etiquette Week

Miss Manners would approve. This week is dedicated to teaching and reinforcing good behavior not only in social settings but in the business world as well. What a fantastic opportunity for businesses to launch a community outreach program and team up with a high school to mentor students. The initiative should include the life lessons that will help them post-graduation, through college and into the business world.

May 18-25: National Backyard Games Week

Ah, those fun days of youth running around the backyard playing all sorts of games such as kick the can, tag, dodgeball, hide and seek, etc. Having an employee picnic with the backyard games being the core will energize employees and foster creative thinking. Top Class Sigs and Printing can help you secure logoed T-shirts and caps for teams, as well as fun gifts like kickballs, Frisbees and more.

http://www.topclassprinting.com

Case Study: Branded Apparel Aids School In Fundraiser

 Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study 1

When the students at South Glens Falls High School reach their 28th straight hour of dancing for charity, one could imagine their energy drained and exhaustion setting in. In fact, it’s quite the opposite. The South High Marathon Dance builds to a crescendo of anticipation in its final hour. Announcements are made for how much money was raised, who raised the most and who won the event’s multiple raffles. The 800 students who danced all day and night create one final flourish with the Strut Your Stuff performance as their families cheer them on in the school’s packed gym.

For 38 years, the marathon dance has helped those in need, from paying for medical expenses to sending terminally-ill patients on dream vacations. On March 6-7 the students and supporting community raised $621,680, bringing their grand total to more than $4.82 million. It helps people like Nolan Jacox, a five-year-old with an autoimmune disease that causes him to produce too many white blood cells. As a result, he is allergic to most foods and must eat through a feeding tube.

The school works with a screen printer/embroiderer that prints multiple garments for the recipients, families, production crew, alumni, students and more, as well as a fundraiser design that, last year, rose over $7,000 through sales of hoodies and short- and long-sleeve tees. The back of the shirts feature the name of every person that benefited from the money raised through the dance. “The dance and these shirts have helped with the lives of so many people,” says Rob Chadwick, a father of two South High students.

Over 90% of the student population participates in the dance. A student committee chooses the causes to support and determines the costumes that will be worn at the dance. “The kids prepare for the dance throughout the year,” says Chadwick, who also works security for the dance. “They even practice special dances in their gym classes.” In this case, the power of dance is more than just a phrase.

Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study

http://www.topclassprinting.com

Every Door Direct Mail for Your Business!

What is EDDM (Every Door Direct Mail)?

The Most Affordable Way to Send Direct Mail: Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it’s a great way to reach more customers, increase revenue, while still keeping costs down.

The new way to mail!

You don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood or another by just picking a targeted zip code. That’s the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding 17.5¢ per postcard for postage, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address. How EDDM functions is rather simple to understand and use. All you have to do is map out a target area and select a delivery route, prepare your marketing material and that’s it!

What are the key benefits of Every Door Direct Mail (EDDM)?

  • Small Business Price
    With EDDM you can mail your postcards and flyers for just 17.5¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
  • EDDM vs Direct Mail
    The main difference between EDDM and direct mail is that EDDM doesn’t require any preparation of mailing lists. While when using services of direct marketing, you literary need to have correct names and addresses of clients where you want your advertising material to be sent, EDDM makes the entire process much simpler as you don’t need to know any details about the people who you are trying to contact!
  • Deliver BIG Postcard Sizes
    The amazingly low price of 17.5¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines (which we discuss below), you can send larger postcards for big impact postcards that stand-out in your customers mailbox.
  • No Postage Permit Needed
    Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don’t need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of “circulars” that people are not always fond of.
  • No Mailing List Needed
    Instead of printing names and addresses, EDDM utilizes a “simplified addressing” format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
  • Short-Run Mailing Campaigns
    Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
  • Direct Mail Works For Your Business
    Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.

The specifics about Every Door Direct Mail

Before you start printing your promotional material, you need to be informed a little bit more about the three common EDDM mailer sizes – 6.25 x11 inches, 8.5 x11 inches, and 11 x17 inches.; no matter which size you choose the truth is that EDDM promotions will be able to reach out thousands of new clients from which at least a couple of hundreds of them will hopefully become your clients. Even though you can choose between flyers, catalogs, brochures, etc, the most popular type of advertising tool is an EDDM postcard and a direct mail flyer.

Before you start using this marketing program, you need to know that USPS has set basic EDDM requirements that will need to be met so that their program functions properly. For example, there are restrictions for the mailer pieces sizes, how many mailers you can send per day depending on the program you are using, how your mail piece should look, and many others.

The EDDM size chart defines the mail piece not to be smaller than 11 inches in length and also not to be smaller than 6 1/8 in width. Rest assure that at Top Class Signs and Printing we are aware of all specifications and can handle the process for you.

Top-Class-Signs-and-Printing-EDDM

Generate leads with Every Door Direct Mail

Every Door Direct Mail is a marketing service for small businesses from the US Postal Services. It helps entrepreneurs and business owners expand their business by sending out offers of direct mail to potential clients without requiring ink jetting, tabbing or mailing lists. The expenses are also low. This service can be effectively used for promoting your business in a local neighborhood, thus increasing the amount of leads, sales as well as revenues that are generated by your business. EDDM as a program is different from others as it is economical and simplifies the process of direct mailing. It allows you to target the local market and target your audiences conveniently at reduced rates.

EDDM can be used to deliver direct mails and advertising materials like full color flyers, full color brochures, full color postcards, open house events, realtor available properties, specials/sales and restaurant menus to certain particular local neighborhoods which are also called postal carrier routes. This service is one which does not require customers to purchase addresses or pay for printing their addresses or names on advertising materials. The USPS Letter Carrier puts a single offer on all mailboxes within the targeted locations which is economical for a small business owner and provides them with a cost efficient means for reaching out to a target audience.

Who is EDDM for?

EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer. And you can as well include coupons, store maps and many other useful marketing tools and information that can be of use to your potential clients.

EDDM is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.

This service is ideal for marketing:

  • Arts & theater organizations
  • Attorneys
  • Auto dealers
  • Banks & insurance agents
  • Community groups
  • Dry cleaners
  • Grocery stores
  • Real estate agents
  • Restaurants
  • …and all other local businesses

How does Every Door Direct Mail Work?

Select a Target Location: The best way to get started with an Every Door Direct Mail campaign is to locate an area in which you wish to market your services. Then contact a Top Class Signs and Printing customer service representative to help you enter the business address and zip code to show a map of your region. The map displays the postal routes or neighborhoods around your business that can be simply pointed and clicked to choose your area of distribution.

Get Counts: After choosing your targeted area, you receive an immediate count on the number of business or households that you have targeted. With this number, you learn how many flyers that is required for ordering.

Create your Flyer Design: Decide what you want to share with your audience; do you want your piece to be informative or do you want to send specials with coupons. Once you decide on your content a Top Class graphic designer can help you bring you EDDM to life!

Engage Employees With Team-Building Activities

A recent report by Gallup Inc. says that only 30% of full-time employed Americans are actively engaged and inspired at work. And yet, it’s the 30 million engaged employees in the U.S. that come up with “most of the innovative ideas, create most of a company’s new customers, and have the most entrepreneurial energy,” Gallup Chairman and CEO Jim Clifton writes in the report.

Keeping a team of employees happy, motivated and inspired can only be good for a firm’s relationships with its clients, and ultimately, its bottom line. Gallup’s survey indicates companies have a lot of room to grow in terms of engaging and inspiring their employees, and that’s where team-building activities and promotional products can play an important role.

As the economy continues to improve, the objectives of team building are evolving. In a better economy, “companies are more concerned about losing good people and the cost of replacing and training them,” says TeamBonding COO David Goldstein. “The goals of team building in this scenario are more about building balance and having fun at work. Companies want employees to like what they’re doing and feel like they have a purpose.”

For example, Goldstein’s company works with a lot of technology-oriented events. The firm partnered with their ad specialty distributor and created a high-tech scavenger hunt using GPS technology for attendees at the Corporate Event Marketing Association Summit 2014 conference.

The hunt consisted of 10 teams of 10, and each team leader used an iPad, iPhone or Android to get maps, messages and instructions about activities they needed to perform and upload. Activities included forming a letter of the alphabet with the team, jumping into a pool, and singing a song for points. The winning team received TeamBonding logoed Bluetooth speakers. Each team wore different neon-colored Malibu sunglasses to separate themselves and set their team apart.

Another of TeamBonding’s favorite team-building activities is charitable events. “This originated during the recession when some companies couldn’t necessarily justify team building, but could justify the concept of giving back,” says Goldstein. “Activities like assembling school supply backpacks or military care packages were good for the community as well as good for employees.”

http://www.topclasspromo.com/

http://www.topclassprinting.com/

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