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5 Laws of Social Media Marketing

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There is no arguing that social media has completely changed the way that we operate in today’s world. Everything from reaching customers, to dating, keeping in touch with family and reading the news has all been impacted by this new form of social interaction. With hundreds of millions of people using social media every day, it is extremely difficult to stand out on any of these platforms. However, a strong social media presence is essential for any company to thrive in today’s market. Here are five steps to boost your company’s online exposure.

  1. Be Patient
    Social media is not an overnight achievement, it’s a process that will take time but will be worth it. Even if you feel you don’t have the time, make at least 30min daily to work on your social media presence. Some think that in 2015 social media is an option in business, if you are one of these people you are wrong. In a world of technology your clients and prospect are all connected to at least one form of social media and if you don’t stay connected with them online your competition will.
  2.  Listen and Interact
    You cannot open a social media account just for the sake of having it. There is nothing worst but for people to advertise their social media pages on their website and when clicked on to find it has not been updated for the past 2 years! So before creating an account make sure you are ready to schedule time to participate on your social accounts. After all it is called “SOCIAL media” which implies that you need to be social and interact with your followers. Social media is not only about posting but also replying and “talking” to your audience. Find your voice, be authentic and just socialize (in a professional manner of course).
  3. Share your Expertise
    Social media is the place to show your value as an expert in your field and shine. You should not only repost and share valuable content from others but most importantly share your expertise. The content should be related to your business as well as being helpful to your audience. By sharing valuable information your followers will want to share it with others and you will grow your online exposure.
  4. Be Consistent
    Consistency is key! You cannot be socially active once a year and disappear. You need to post a minimum of once a week and for certain channels such as Twitter that is too low. You have to create a post pattern that your followers can get behind and know when to expect to hear from you.
  5. The 80/20 Rule
    Your social media post should not be constant price information about your products, people will get turned off and move on. People are looking for value and fun, interesting content to either learn something or have a laugh. Make most of your posts valuable and only 1 out of 4 posts should be “sale” related. Put yourself in your audience’s shoes and how you would feel about being bombarded with “sales” posts from a company constantly.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Capucine Rismay
Top Class Signs and Printing
www.topclassprinting.com

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