Archive

Posts Tagged ‘Marketing and Advertising’

Marketing Schedule Templates 2016

Here is a marketing schedule you can use as reference for holidays ideas on when to mail, email, and send promotional products to clients and prospects.

You can use holidays celebration as a reason to reach to clients and prospects, here are some ideas:

  • Update your website colors to pink during breast cancer month in October to show your support.
  • Order some fun promotional products for “employees appreciation day” to say thank you.
  • Send clients and prospects greeting cards during the holidays.
  • Print sports related promotional products for tradeshow attendance during sports seasons.

There are so many ways to use holidays as a platform to reach out and stay in front of customers and potential customers.

 

Advertisements

5 Laws of Social Media Marketing

social-network_110002551-012814-int

There is no arguing that social media has completely changed the way that we operate in today’s world. Everything from reaching customers, to dating, keeping in touch with family and reading the news has all been impacted by this new form of social interaction. With hundreds of millions of people using social media every day, it is extremely difficult to stand out on any of these platforms. However, a strong social media presence is essential for any company to thrive in today’s market. Here are five steps to boost your company’s online exposure.

  1. Be Patient
    Social media is not an overnight achievement, it’s a process that will take time but will be worth it. Even if you feel you don’t have the time, make at least 30min daily to work on your social media presence. Some think that in 2015 social media is an option in business, if you are one of these people you are wrong. In a world of technology your clients and prospect are all connected to at least one form of social media and if you don’t stay connected with them online your competition will.
  2.  Listen and Interact
    You cannot open a social media account just for the sake of having it. There is nothing worst but for people to advertise their social media pages on their website and when clicked on to find it has not been updated for the past 2 years! So before creating an account make sure you are ready to schedule time to participate on your social accounts. After all it is called “SOCIAL media” which implies that you need to be social and interact with your followers. Social media is not only about posting but also replying and “talking” to your audience. Find your voice, be authentic and just socialize (in a professional manner of course).
  3. Share your Expertise
    Social media is the place to show your value as an expert in your field and shine. You should not only repost and share valuable content from others but most importantly share your expertise. The content should be related to your business as well as being helpful to your audience. By sharing valuable information your followers will want to share it with others and you will grow your online exposure.
  4. Be Consistent
    Consistency is key! You cannot be socially active once a year and disappear. You need to post a minimum of once a week and for certain channels such as Twitter that is too low. You have to create a post pattern that your followers can get behind and know when to expect to hear from you.
  5. The 80/20 Rule
    Your social media post should not be constant price information about your products, people will get turned off and move on. People are looking for value and fun, interesting content to either learn something or have a laugh. Make most of your posts valuable and only 1 out of 4 posts should be “sale” related. Put yourself in your audience’s shoes and how you would feel about being bombarded with “sales” posts from a company constantly.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Capucine Rismay
Top Class Signs and Printing
www.topclassprinting.com

Hot New Product: Eraser Bracelet

Promotional-item-eraser-bracelet-back-to-school

These wearable erasers are great for schools, libraries, summer camps, or any fun promotion involving kids. Both the band and clasp are actual erasers whose colors can be mixed and matched. The 7 1/2″ band fits most wrists, but can be cut to make shorter if neccessary. Perfect for elementary and middle schools, kids and teachers will love to use these fun and functional Eraser Bracelets!

For more ideas check http://www.topclasspromo.com/

Capucine Rismay

How to use your imprinted phone stand?

How to use your imprinted phone stand?

Description: Phone Stand

Industry: Financial

What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in front of the clients and also lasting.

How was it distributed: The phone stands were taken to industry trade shows and handed out.

Result or ROI: Many compliments were given after receipt of the phone stands, and the booth made some buzz around the show floor. Booth attendance was higher than previous years.

August is National Golf Month…Be prepared!

August is National Golf Month...Be prepared!

Golf is the sport of business. Reaching sales people, executives, and business owners requires the right promotional product and golf accessories are the perfect fit. If you are looking for the right solution for an upcoming tournament or corporate outing, just contact us and we will find the perfect corporate giveaway for your needs!
The golf kit includes (1) 28 oz quencher bottle, (1) 7/8″ Dia. ball, (1) towel, and (10) Tees; all items include 1 color imprint, 1 location. Free Set up until September 15, 2013 and as low as $6.7 per kit.

Back to school kits

Back to school kits

With school right around the corner this zippered pouch is a great promotional item to use for your school or company. Schools can give it as a gift to new sign ups or prospects and businesses can use it for school supplies donations reinforcing positive branding while giving back, fundraising.
All the items are inserted into the vinyl zippered pouch and the pouches fit any standard two or three-ring binder. The pouches include (2) pencils, (1) ruler, (1) 1 Eraser, (1) thrifty sharpener (w/o imprint); all items include 1 color imprint, 1 location. Pouch Size: 9 1/4″ x 6″. Free Set up until August 30, 2013 and as low as $2.43 per pouch.

 

%d bloggers like this: