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Posts Tagged ‘printing in Doral’

Why do I need flyers or postcards for my business?

Flyers and postcards are a very inexpensive way to market your business and if you well done can be effective. Here is 9 ways you can use a flyer:

  1. Menu
    For restaurants a menu is a good way to advertise your business. It is an inexpensive mandatory printed material and makes a great “take out menu“. When printing your menu on a cardstock flyer it is all in the design, because you printed a cheap flyer doesn’t mean it has to look cheap! Save on the printing cost and hire a professional graphic designer (Top Class offers this service), visuals are very important in the food industry.

    Flyer-Menu

    Menu flyer

  2. Coupon
    A flyer makes a great coupon and if done properly will pay for itself with the new business it will bring in. Design the flyer to have an offer as well as all your contact information. The last thing you want to send out a great deal and the client or prospect have no idea where you are located or how to contact you. The offer could be a fixed number or a percentage off.

    full color coupon flyer

    Coupon flyer

  3. Product Information
    Use a full color flyer for product information which you can display in your store, use at tradeshows, leave at other locations, and/or distribute to clients and prospects. For a product information card images are very important as well as a good description of the product or service in order to be effective.

    product information flyer

    Product information flyer

  4. Invitations
    There is no more inexpensive way to print a full color invitation then a flyer. Invite customers and prospects to your locations as often as you can. Use the flyer to drop off in stores around your community and at your business to hand out to customers and future customers.

    invitation flyer

    Invitation flyer

  5. Opening a New Business
    You have taken a leap of faith and are now opening your business, congratulations! The only problem is that if no one else knows it is not very good. Create a “We are open” flyer to hand out to friends and people in the community; let as many people know about your new business!

    new business opening flyer

    New business opening flyer

  6. Postcard
    You can use a flyer as a full color postcard to mail to customers and prospects as often as you can. It is a very effective and affordable way to communicate to a group of people efficiently without breaking the bank. Of course this requires a budget for the mailing service as well.

    full color postcard

    Full color custom postcard

  7. Events
    You can print cheap flyers either for parties and nightclubs but also for corporate events. Whether you are having an open house, a block party, a charity event, a tradeshow, or any other event a full color printed flyer is a must. If it is also within your budget make sure you use advertise your events with a mailer as well.

    invitation flyer

    Invitation flyer

  8. Mailer
    Commercial printing allows you to send out cheap flyers as often as possible without much labor on your part. In our days it is just a matter of including a mailing label within the graphic design and voila! A mailer only requires you to work on the content of your flyer, take advantage of it.

    mailer flyer

    Mailer flyer

    full color postcard flyer

    Custom mailer postcard

  9. EDDM (Every Door Direct Mail)
    An EDDM is all in the design and most commercial printers can handle the service (Top Class offers this service). Use your Every Door Direct Mail to communicate specials, new products or new services and events to your community.

    Every Direct Door Mail flyer

    EDDM flyer

These are only nine ways to use a full color custom flyer, but there are so many more ideas and options. Just make sure to incorporate flyers in your marketing strategy as often as possible. Contact us for your future marketing needs.

Disclaimer: The images on this page are not owned by Top Class Signs and Printing and are used solely as a design example.

Capucine Rismay

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Top Class Signs and Printing now offers Letterpress Printing!

Letterpress printing is a technique of relief printing using a printing press, a process by which many copies are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. Letterpress printing was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. Letterpress printing remained the primary way to print and distribute information until the twentieth century, when offset printing was developed, which largely supplanted its role in printing books and newspapers.

Top-Class-Signs-and-Printing-letterpress-printing-Doral Top-Class-Signs-and-Printing-letterpress-printing-Miami

For decades letterpress has been a dying craft at the hands of new technologies but now it is has somewhat risen back to life and Top Class Signs and Printing is happy to be able to offer you this great “art”.

So what is the difference between our new technologies of offset printing, digital printing, and letterpress printing? Well offset and digital printing and modernized way of printing where the machine is automated to do the work for you at a much faster and cost effective way. Letterpress printing is a craft, an art, and a very manual process.

When printing on a letterpress machine you first have to create a plate with is the set up for your design. The plate is then set on the press and the machine needs to be calibrated to adjust appropriately to the current job. If a job has multiple colors, multiple plates and set up time is needed.

The main differences are that letterpress printing allows you to printing on a wider and thicker variety of paper stocks and allows for PMS color matches. Letterpress printing gives a more elegant look to a print which makes it great for custom wedding invitations, gala invitations, birthday invitations, any invitations, announcements, but also high end business cards.

Due to the process and labor intense requirement of letterpress printing is it more expensive them offset printing and digital printing, but it does not matter as they serve two different purpose.

Top Class Signs and Printing is happy to now offer you this great craft of letterpress printing in Miami and letterpress printing in Doral, but also nationwide. We are in the process of setting up samples we will keep you updated and look forward to help you with all your letterpress printing soon!

New-letterpress-machine-Top-Class-Signs-and-Printing-Miami

www.topclassprinting.com

Every Door Direct Mail for Your Business!

What is EDDM (Every Door Direct Mail)?

The Most Affordable Way to Send Direct Mail: Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it’s a great way to reach more customers, increase revenue, while still keeping costs down.

The new way to mail!

You don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood or another by just picking a targeted zip code. That’s the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding 17.5¢ per postcard for postage, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address. How EDDM functions is rather simple to understand and use. All you have to do is map out a target area and select a delivery route, prepare your marketing material and that’s it!

What are the key benefits of Every Door Direct Mail (EDDM)?

  • Small Business Price
    With EDDM you can mail your postcards and flyers for just 17.5¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
  • EDDM vs Direct Mail
    The main difference between EDDM and direct mail is that EDDM doesn’t require any preparation of mailing lists. While when using services of direct marketing, you literary need to have correct names and addresses of clients where you want your advertising material to be sent, EDDM makes the entire process much simpler as you don’t need to know any details about the people who you are trying to contact!
  • Deliver BIG Postcard Sizes
    The amazingly low price of 17.5¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines (which we discuss below), you can send larger postcards for big impact postcards that stand-out in your customers mailbox.
  • No Postage Permit Needed
    Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don’t need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of “circulars” that people are not always fond of.
  • No Mailing List Needed
    Instead of printing names and addresses, EDDM utilizes a “simplified addressing” format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
  • Short-Run Mailing Campaigns
    Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
  • Direct Mail Works For Your Business
    Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.

The specifics about Every Door Direct Mail

Before you start printing your promotional material, you need to be informed a little bit more about the three common EDDM mailer sizes – 6.25 x11 inches, 8.5 x11 inches, and 11 x17 inches.; no matter which size you choose the truth is that EDDM promotions will be able to reach out thousands of new clients from which at least a couple of hundreds of them will hopefully become your clients. Even though you can choose between flyers, catalogs, brochures, etc, the most popular type of advertising tool is an EDDM postcard and a direct mail flyer.

Before you start using this marketing program, you need to know that USPS has set basic EDDM requirements that will need to be met so that their program functions properly. For example, there are restrictions for the mailer pieces sizes, how many mailers you can send per day depending on the program you are using, how your mail piece should look, and many others.

The EDDM size chart defines the mail piece not to be smaller than 11 inches in length and also not to be smaller than 6 1/8 in width. Rest assure that at Top Class Signs and Printing we are aware of all specifications and can handle the process for you.

Top-Class-Signs-and-Printing-EDDM

Generate leads with Every Door Direct Mail

Every Door Direct Mail is a marketing service for small businesses from the US Postal Services. It helps entrepreneurs and business owners expand their business by sending out offers of direct mail to potential clients without requiring ink jetting, tabbing or mailing lists. The expenses are also low. This service can be effectively used for promoting your business in a local neighborhood, thus increasing the amount of leads, sales as well as revenues that are generated by your business. EDDM as a program is different from others as it is economical and simplifies the process of direct mailing. It allows you to target the local market and target your audiences conveniently at reduced rates.

EDDM can be used to deliver direct mails and advertising materials like full color flyers, full color brochures, full color postcards, open house events, realtor available properties, specials/sales and restaurant menus to certain particular local neighborhoods which are also called postal carrier routes. This service is one which does not require customers to purchase addresses or pay for printing their addresses or names on advertising materials. The USPS Letter Carrier puts a single offer on all mailboxes within the targeted locations which is economical for a small business owner and provides them with a cost efficient means for reaching out to a target audience.

Who is EDDM for?

EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer. And you can as well include coupons, store maps and many other useful marketing tools and information that can be of use to your potential clients.

EDDM is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.

This service is ideal for marketing:

  • Arts & theater organizations
  • Attorneys
  • Auto dealers
  • Banks & insurance agents
  • Community groups
  • Dry cleaners
  • Grocery stores
  • Real estate agents
  • Restaurants
  • …and all other local businesses

How does Every Door Direct Mail Work?

Select a Target Location: The best way to get started with an Every Door Direct Mail campaign is to locate an area in which you wish to market your services. Then contact a Top Class Signs and Printing customer service representative to help you enter the business address and zip code to show a map of your region. The map displays the postal routes or neighborhoods around your business that can be simply pointed and clicked to choose your area of distribution.

Get Counts: After choosing your targeted area, you receive an immediate count on the number of business or households that you have targeted. With this number, you learn how many flyers that is required for ordering.

Create your Flyer Design: Decide what you want to share with your audience; do you want your piece to be informative or do you want to send specials with coupons. Once you decide on your content a Top Class graphic designer can help you bring you EDDM to life!

The Marketing Power of Tradeshows

The year is coming to an end and it’s time to prepare your marketing plan for next year! This plan should include tradeshows you plan to exhibit at throughout the year. Our article below gives you facts about why you should not miss out on tradeshow exhibition in the upcoming year.

tradeshow-exhibits-and-displays-factsTradeshow facts:

Tradeshows are a great way to introduce new services or new products to clients and prospects.

45% of businesses participate in tradeshows to grow market share.

80% of exhibit attendees are either final decision makers or have direct influence on what products and services their company purchases.

50% want to see new products and services in the industry.

72% of show visitors say the show influenced their bying decision.

Of course like anything else first impressions are most important so when deciding to exhibit at a trade show make sure your branding and marketing materials are up to date and will make you shine!

If you need help with your tradeshow displays wheter it’s retractable banner stands or exhibit booths, full color printing such business cards, brochures, or logoed promo products, even custom table covers, we are here to service you.

Introducing Customize Packaging

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Showcase your brand with our premium quality Paper Board Boxes. These boxes are great for promotional gift or retail packaging, our boxes are composed of durable bright white stocks and finishes that are rarely found elsewhere in the packaging industry and at very competitive prices. The boxes come as low as 50qty (depending on the shape) in 14pt uncoated or 18 pt coated on 1 side. Choose from a variety of shapes and sizes to fit your packaging needs.
Suggested Uses:
  • Special promotions (product launches, merchandise samples, etc.)
  • Gifts Retail (apparel, accessories, etc.)
  • Presentations (company literature, price sheets, etc.)
  • Health & Beauty Packaging
Composed of durable, thick stock with high quality print and coatings, our Cube Boxes are perfect for promotional items, cosmetics and so much more.

  • Snap lock bottom
  • Straight tuck flap
  • Edge Lock
  • No glue required

The perfect choice for small promotional items, our Golf Ball Boxes can fit up to 3 golf balls and can easily be used to market anything similar in size. The boxes are composed of durable, thick stock with high-quality print and coatings.

  • Holds 3 golf balls
  • Two straight tuck flaps
  • Edge Lock
  • No Glue required

Great for sunglasses, jewelry and other promotional items, our Pillow Boxes are the perfect retail and gift packaging solution. These high quality curved boxes are composed of a durable stock that provides a sturdy casing for the enclosed items.

  • Edge Lock
  • Side Glue

Composed of durable stock with premium quality print and coatings, our Roll End Tuck Top Boxes are shipped flat, easy to assemble and are ideal for retail and promotional packaging. Use them for electronics, health & beauty products, clothing and promotional merchandise.

  • Self Tuck
  • No Glue required
  • Holds 4 Golf Ball Boxes

Sales Presentation Boxes make ideal promotional packages for letter-sized literature.

  • Top Flap Velcro closure
  • Tuck and Tongue bottom
  • Side Glue
  • Holds up to 9.75 x 11.5 sheets

Great for retail or gifts, our Wine Boxes offer an elegant, upscale presentation and have a variety of uses. High quality thick stocks make for a sturdy box that can be carried with the optional built-in handle.

  • Custom Tuck handle
  • Side Glue (Quantities 250 and over)
  • Side Tape (Quantities 200 and under)
  • Bottom Self Adhesive Strip

More styles and custom styles available, call us today to help you choose and design the perfect box to fit your promotions’ need.

http://www.topclassprinting.com

Join the Top Class Team at the Best Buddies Friendship Walk in Fort Lauderdale

Join the Top Class Team along with Tommy Streeter, Wide receiver of the Baltimore Ravens and friends in the Best Buddies Friendship Walk, Saturday May 4th, 2013 at the Huizenga Park, Fort Lauderdale.   Each player will also be personally visiting each VIP tent (teams that have raised $2,500 or more).

The Best Buddies Friendship Walk is a fun-filled community fundraiser to support your local Best Buddies programs of inclusion. Our friendship, integrated employment and leadership programs educate people with and without intellectual and developmental disabilities (IDD) to be advocates for social inclusion in your community.

Top Class Team Best Buddies Donation Page CLICK HERE

See flyer below for more information:

best-buddies-2013-walk-flyer

www.topclassprinting.com

 

Step and repeat backdrop

Red Carpet Walls - Step and Repeat Backdrop - Step and Repeat Banners - Step and Repeats - Step and Repeat Backdrop - Step and Repeat Walls

Red Carpet Walls – Step and Repeat Backdrop – Step and Repeat Banners – Step and Repeats – Step and Repeat Backdrop – Step and Repeat Walls

When a company has an event on their horizon, quite often a step and repeat banner will be needed to help accentuate whatever the event in commemoration. A client may be looking for a step and repeat backdrop for a media event like a press conference or a product launch. This is a great opportunity to build the brand awareness of a product or building the anticipation for an upcoming event.

The step and repeat banners also can provide sponsorship opportunities at any event. As a conference is going on, having a giant advertisement for your product or service can be a great opportunity to build and enhance your brand.

You can even create a backdrop for a red carpet event that will allow your marketing message to be viewed not only by all of the people in attendance at the event itself, but if a picture is taken of a celebrity or important person as they walk by a step and repeat banner then any time that picture is your message will also be seen.

Step and repeat banners are a great way to advertise your product or service at any public event.  A large conference, press conference, media event or any gathering that will draw attention provides the opportunity for these banners to your business.

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