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5 Laws of Social Media Marketing

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There is no arguing that social media has completely changed the way that we operate in today’s world. Everything from reaching customers, to dating, keeping in touch with family and reading the news has all been impacted by this new form of social interaction. With hundreds of millions of people using social media every day, it is extremely difficult to stand out on any of these platforms. However, a strong social media presence is essential for any company to thrive in today’s market. Here are five steps to boost your company’s online exposure.

  1. Be Patient
    Social media is not an overnight achievement, it’s a process that will take time but will be worth it. Even if you feel you don’t have the time, make at least 30min daily to work on your social media presence. Some think that in 2015 social media is an option in business, if you are one of these people you are wrong. In a world of technology your clients and prospect are all connected to at least one form of social media and if you don’t stay connected with them online your competition will.
  2.  Listen and Interact
    You cannot open a social media account just for the sake of having it. There is nothing worst but for people to advertise their social media pages on their website and when clicked on to find it has not been updated for the past 2 years! So before creating an account make sure you are ready to schedule time to participate on your social accounts. After all it is called “SOCIAL media” which implies that you need to be social and interact with your followers. Social media is not only about posting but also replying and “talking” to your audience. Find your voice, be authentic and just socialize (in a professional manner of course).
  3. Share your Expertise
    Social media is the place to show your value as an expert in your field and shine. You should not only repost and share valuable content from others but most importantly share your expertise. The content should be related to your business as well as being helpful to your audience. By sharing valuable information your followers will want to share it with others and you will grow your online exposure.
  4. Be Consistent
    Consistency is key! You cannot be socially active once a year and disappear. You need to post a minimum of once a week and for certain channels such as Twitter that is too low. You have to create a post pattern that your followers can get behind and know when to expect to hear from you.
  5. The 80/20 Rule
    Your social media post should not be constant price information about your products, people will get turned off and move on. People are looking for value and fun, interesting content to either learn something or have a laugh. Make most of your posts valuable and only 1 out of 4 posts should be “sale” related. Put yourself in your audience’s shoes and how you would feel about being bombarded with “sales” posts from a company constantly.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Capucine Rismay
Top Class Signs and Printing
www.topclassprinting.com

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Cold Calling 101

Before cold calling

  1. Plan Ahead
    Who will you be calling? When will you be placing your calls? These are questions you should answer the day before you make the calls. I advise starting out by blocking out at least an hour every day for cold calls and sticking to that regular routine.
  1. Investigate Before You Call
    It may seem tedious, but doing homework on the person you’re calling will make a huge difference. This can be as simple as doing a Google search on the company or looking up the prospect on LinkedIn. Learn about your prospect’s business needs first, so you can more effectively tailor your pitch. “People don’t care about you, all they care about is what you can do for them.”
  1. Practice! Practice! Practice!
    I recommend recording your pitch and listening to it repeatedly, so you can spot problems and correct them. Also keep practicing until your main points become second nature. Make your cold call selection based upon how “hot” the leads are. If they’re streaming in from your web site ALWAYS make those calls first. For other leads on your list, call the most recently-harvested ones first.

4. Schedule
           Block out time to make your cold calls sales in the early morning or late afternoon, preferably on Thursday, but avoiding Fridays- specially Friday afternoon.

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Now that you are ready!

  1. Seek Out a Personal Connection
    Whether through online research or during the phone call itself, you should try to find a personal connection with your prospects.
  1. Get Information Before You Give It
    You should ask lots of questions during the call rather than immediately try to sell your product or service. Always write down information so you can get back to it later and use it to work the leads.
  1. Adapt
    Get focused on being effective when you cold call. Make sure you adapt your pitch based on the person you are calling  and the flow of the conversation.
  1. Keep Records
    Keep a record of your success rate. You may find that your industry or region differs. And consider your own rhythms: If   you’re a night person rather than a morning person, you may get a better response calling late afternoon than early morning. You want to keep records tracking who you called, when you called them and how many of those calls resulted in appointments. Measuring your progress will not only keep you organized, it will also give you a sense of accomplishment. While a call might not result in an immediate sale, you can always get something positive out of it even if it’s just more information about the company or person. Write it all down because it might prove useful if there’s an opportunity for a follow-up call.
  1. Persistence!
    Don’t give up! Sales reps need to make between six to nine phone calls before they stop. Sadly, the majority of sales reps out there are only making one to two calls per lead before calling it quits. The contact ratio is between 10 and 11 percent, with that in mind the sales rep who is making only one or two calls is only going to reach 10 to 20 percent of the leads.

Timing is everything with cold call sales

Dr. James Oldroyd from the Kellogg School of Management recently examined the electronic logs of more than a million cold calls, made by thousands of sales professionals inside around 50 companies. He then applied statistical measurements to extract patterns of success and failure.

In the study, Thursday was the best day to contact a lead in order to qualify that lead. Contrary to traditional thinking with cold call sales, Tuesday and Wednesday ranked second and third, respectively. Thursday was almost 20% better than Friday, which was the worst day of all. Apparently B2B prospects are easier to reach on Thursday, and more willing to talk, because the week is winding down and they tend to be more relaxed.

Best time of day for cold call sales?

4 to 6pm is the best time to call to make contact with a lead (by 114% over the worst time block). 8-9am and 4-5pm are the best times to call to qualify a lead (by 164% better 1-2pm, the worst time of the day). 4-5pm is the best time to contact a lead to qualify over 11-12am by 109%).

Bonus: Phone Number Matters
Try not to call from a 1-800 or a blocked number to increase your chances of your call being answered or returned.

Capucine Rismay
http://www.topclassprinting.com

Custom full color coroplast signs

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Custom full color coroplast signs can be used in many ways indoors and outdoors. Coroplast signs are every where, on the streets on the side of the road in the ground on H stakes, on fences used by contractors or developers to announce upcoming projects, as real estates signs, etc. In the attached project we used custom sized full color coroplast signs to create retail stores counter signs. http://ow.ly/i/N28H

Choose Quality, Choose Class! Choose Silk Laminated Business Cards!

Choose Quality, Choose Class! Choose Silk Laminated Business Cards!

Your business card is extremely important because it is one of the first things that your potential customers pay attention to before doing business with you. Your business card is your trademark and says a lot about your company. Therefore, a high quality, professionally printed card is critical.

Top- notch business printers usually offer a wide variety of business cards to choose from. Of those options are the silk laminated business cards which are at the high end of the quality scale. Considering that the majority of businesses have UV business cards, the one business that has silk laminated cards will definitely stand out and catch more attention.

The silky coating from the silk business cards is accomplished through silk-lamination typically on 10pt or 15pt cardstock. This coating is completely unnoticeable and invisible unless you try to tear the card apart. It is this lamination that gives silk business cards their uniqueness. Not only does it make the cards more durable but it also makes the card more difficult to tear and it helps to reduce the chances of corners and edges getting damaged.

Additionally, the silk lamination is completely writeable, meaning you can easily write on the card with pens, pencils, and markers. The fact that the silk laminated cards are non glossy also eliminates a lot of disadvantages that the glossy cards bring such as fingerprinting, streaks, smudges, and cards sticking together. The non-shiny look is also more upscale and elegant. The durability and composition of the silk laminated business cards make it the best choice for business cards. Here at Top Class, considering we are a top notch business printer we offer both silk laminated business cards and silk laminated cards with spot UV. We give your cards the uniqueness that they deserve!

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