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Posts Tagged ‘screen printed T-shirts’

Wearables Have Star Power

Ellen DeGeneres knows the power of promotional products. The reigning queen of afternoon talk shows is known for gifting her celebrity guests with wacky, memorable, specially designed promotional items, such as a baby carrier bearing huge angel wings for Victoria’s Secret Model Miranda Kerr, complete with makeup and hair accessories.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres

But one of Ellen’s most popular giveaways is her branded male underwear, which she presents to male celebrity guests, sometimes on air, but more often in a gift bag for appearing on the show. A number of recipients, including country singer Tim McGraw and R&B singer/songwriter Jason Derulo have been caught wearing the skivvies in candid photos, the Ellen waistband visible above their low-slung jeans. She’s so well-known for the underwear giveaways that OneRepublic lead singer Ryan Tedder turned the tables on Ellen and gifted her on the show with a pair of undies bearing his band’s name on the waistband.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Tim McGraw

DeGeneres offers a wide variety of promotional items for sale on her website, too, including hoodies, socks, T-shirts, bags and many others. Smart marketers like Ellen know that branded apparel is a favorite with consumers across all segments. One promotional expert says that a reason for this is that when someone is wearing such a visible branded item, “it implies a deep level of acceptance and support for that brand.”

Celebrities aren’t the only ones who make use of branded apparel. Colleges and universities are one of the top markets for apparel today, says The Scarlet Marketeer’s Mary Ellen Sokalsi, citing admissions, bookstores, athletic wear, fraternities and sororities as prospective niches. “They either want hip, soft comfortable fashions, hardcore workout wear or spirit-boosting pride wear with a collegiate tone,” she says. “The fabrics, styling and imprint are all important. The synergy of the three can make or break a promotion.”

For example, Portland State University (PSU) wanted to build branding around a program, “Portland State of Mind” that celebrated events around the Portland community and on campus. So they contacted their promotional products partner who provided the school with T-shirts. The tees had a Portlandia style and feel, and were designed by PSU student artists, which included images of a campus food cart and the “Victor Viking” school mascot. The tees were sold online and on campus, and were advertised in the school’s alumni newsletter, that goes out to some 100,000 people.

The success of the first year’s program led to a new program called “Fearless” in which PSU students are encouraged to be fearless in their choice of academic pursuit and lifestyle. The new Fearless e-store gives the students the ability to customize their apparel to proclaim their choice. They could be a “Fearless Architect,” or a “Fearless Teacher” or “Fearless Fireman.” The Fearless program is supported online by YouTube videos produced by students that explain the programs and how to order the merchandise. Both programs have been very popular in terms of orders and visibility on campus.

Top Class SIgns and Printing Wearables Have Star Power Ellen DeGeneres Portland State University

Contact Top Class Signs and Printing to create a promotion for your company.
http://www.topclassprinting.com

Case Study: Branded Apparel Aids School In Fundraiser

 Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study 1

When the students at South Glens Falls High School reach their 28th straight hour of dancing for charity, one could imagine their energy drained and exhaustion setting in. In fact, it’s quite the opposite. The South High Marathon Dance builds to a crescendo of anticipation in its final hour. Announcements are made for how much money was raised, who raised the most and who won the event’s multiple raffles. The 800 students who danced all day and night create one final flourish with the Strut Your Stuff performance as their families cheer them on in the school’s packed gym.

For 38 years, the marathon dance has helped those in need, from paying for medical expenses to sending terminally-ill patients on dream vacations. On March 6-7 the students and supporting community raised $621,680, bringing their grand total to more than $4.82 million. It helps people like Nolan Jacox, a five-year-old with an autoimmune disease that causes him to produce too many white blood cells. As a result, he is allergic to most foods and must eat through a feeding tube.

The school works with a screen printer/embroiderer that prints multiple garments for the recipients, families, production crew, alumni, students and more, as well as a fundraiser design that, last year, rose over $7,000 through sales of hoodies and short- and long-sleeve tees. The back of the shirts feature the name of every person that benefited from the money raised through the dance. “The dance and these shirts have helped with the lives of so many people,” says Rob Chadwick, a father of two South High students.

Over 90% of the student population participates in the dance. A student committee chooses the causes to support and determines the costumes that will be worn at the dance. “The kids prepare for the dance throughout the year,” says Chadwick, who also works security for the dance. “They even practice special dances in their gym classes.” In this case, the power of dance is more than just a phrase.

Top Class Signs and Printing Branded Apparel Aids School In Fundraiser Case Study

http://www.topclassprinting.com

Join the Top Class Team at the Best Buddies Friendship Walk in Fort Lauderdale

Join the Top Class Team along with Tommy Streeter, Wide receiver of the Baltimore Ravens and friends in the Best Buddies Friendship Walk, Saturday May 4th, 2013 at the Huizenga Park, Fort Lauderdale.   Each player will also be personally visiting each VIP tent (teams that have raised $2,500 or more).

The Best Buddies Friendship Walk is a fun-filled community fundraiser to support your local Best Buddies programs of inclusion. Our friendship, integrated employment and leadership programs educate people with and without intellectual and developmental disabilities (IDD) to be advocates for social inclusion in your community.

Top Class Team Best Buddies Donation Page CLICK HERE

See flyer below for more information:

best-buddies-2013-walk-flyer

www.topclassprinting.com

 

Screen printing Case Study

Uniforms are a great way to look profess

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Uniforms are a great way to look professional while advertising and branding your company’s logo…We can provide with as little as 12qt uniforms screen printed or embroidered. Uniforms can include jackets, polos, T-shirts, hats, button up shirts/dress shirts, dresses, pants, and more. Visit our online store to see some of our available styles http://www.imprintablefashion.com/topclassapparel http://ow.ly/i/N1rP

Subway Carnival T-Shirts

St. Maarten Carnival this year took place April 19th to May 2nd, 2012. As tradition bands played Mass and companies sponsored. When Subway needed apparel, flyers, car magnets, and banners for their Teen Times Youth Band they sponsored, they came to us to get the job done in a rush, of course! The yellow, Gildan, T-shirts required a front and back imprint. The front imprint with the Subway logo was imprinted in 1 color and the back with the Teen Times Band logo was a 6 colors job. This was no problem as Top Class can imprint up to 8 screen print colors.
Subway also needed 4×6″ flyers which were printed on 14PT card stock with UV, full color 2 sides. The 12×18″ car magnets were simply white with the Subway logo and meant to withstand the outdoor. Of course no Carnival Band and Promotion would be complete without banners to hang on the trucks. Our banners are 13oz vinyl matte, with finishing and grommets.
Check out the pictures to see the final outcome 🙂

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